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April 22, 2010

denverrides


this city i live in, denver, makes me happy all the time. yes, i receive good vibes and a charismatic touch from the city. it is alive.
it also decided to start [with thanks to Hickenlooper and his green outlook on denver] the nations largest bike sharing cooperative to date. it's been a few years coming and hard work but now, today :earth day: it's making the launch. there are 40 or so kiosks with 8 meticulously crafted bikes at each station around the inner city limits of denver. the trek designed bike has a basket, gps tracker, fenders, chain guards, built in lock and automatic lights [awhat?] included in the cruiser style fit for any person. i know this because i went to a v0lunteer training where it took two men to hold up the 45 lb bike in all its glory.
though i think the rides are a little expensive there is really no way around the "cost" of using the bikes. austin tried this initiative with yellow Lance bikes and they were repeatedly stolen and found damaged. it would be a beautiful thing to share with out price and rely on our fellow neighbor to return the toy but alas it's not looking promising. but that is not here nor there and a fare there must be. i can't wait to see these bikes cruising around town and will get to jump on one tomorrow for a test ride and promote what this is all about. if you are a denverite go check it out!



[designs and branding by crispin porter + bogusky]

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